JMR Worldwide Capabilites
Corporate & Financial Communications
Corporate & Financial Communications are crucial to winning support for any organization. The impact of intelligent, targeted communications can drive a company's profitability – regardless of size or industry sector.
Too often overlooked in today’s hyper-competitive marketplace, is that communications must be managed strategically, similar to other facets of business, with programming and tactical implementation performed by dedicated staff. JMR Worldwide provides strategic counsel, expert guidance and tactical execution for all aspects of our clients’ communications programs. Our team of professionals works around the clock to enhance and manage the perceptions of client organizations in the eyes of their critical audiences:
° Potential customers
° Shareholders
° Investment community
° Senior management
° Employees
° Media
° Opinion leaders
Brand Marketing
The power of a strong brand is undeniable, as it influences tastes, attitudes and, perhaps most importantly, buying habits.
By developing business-to-business and business-to-consumer brand strategies, JMR Worldwide empowers clients to impact behavior and choice while building long-term brand loyalty. We work hand-in-hand with our clients to help them launch, establish, and most importantly, protect their respective brands by leveraging a variety of techniques:
° Brand positioning
° Product publicity/launches
° Product promotions
° Event marketing
° Focus groups/surveys
° Direct mail/email
Public Affairs
Elected and regulatory officials have the influence to, by way of passing laws, affect a profound impact on virtually every public and private institution, with sweeping legislative initiatives like HIPAA and SOX. These decisions have the potential to jeopardize a company's competitive advantage, not to mention viability.
The JMR Worldwide approach to public affairs is similar to that of political campaigning. Our team has extensive experience in leveraging multiple communications strategies and tactics to implement a comprehensive, cohesive and persuasive program.
° Community outreach
° Ally development
° Employee communications
° Coalition building
° Stakeholder mobilization
° Paid media
° Direct mail
Reputation Management
Over the past few years, there has been a growing recognition that corporate reputation accounts for a substantial amount of a company’s market value. Intangibles have become an integral part of company assets, not that unlike financial security. While reputations take time and effort to build, they can be destroyed, more often than not, virtually overnight.
JMR Worldwide recognizes the fragility of a company’s reputation, and the importance of maintaining its core aspects, such as shareholder value, business partnerships, employee and customer loyalty and executive leadership and their transitions.
° Benchmarking and measurement
° Corporate positioning
° Employee communications and change management
° Social responsibility program
° Strategic philanthropy
° Litigation support
Crisis and Issues Management
During a crisis, your most valuable assets – corporate reputation, brand equity, market share, consumer/employee/stakeholder confidence - become endangered and imperil your organization’s very future. Although corporate crises cannot always be forecasted, thoughtful preparation enables you to meet challenges quickly with intelligent and media-savvy responses.
Drawing on experience from the corporate, government and non-profit worlds, the JMR Worldwide team works with clients to help them anticipate, prepare for and manage complex situations, including poor financial performance, product recalls, social or corporate responsibility, environmental issues, and high-profile litigation. In today’s global business environment where news hits desktops in seconds, crisis preparedness planning and rapid response tactics have never been more crucial.
JMR Worldwide employs a variety of tactics to prepare for and combat negative issues and crisis situations:
° Vulnerabilities assessment
° Procedural guidelines
° Crisis simulations
° Litigation support
° Issue advertising
° Stakeholder outreach
° "Red book"
Corporate & Financial Communications are crucial to winning support for any organization. The impact of intelligent, targeted communications can drive a company's profitability – regardless of size or industry sector.
Too often overlooked in today’s hyper-competitive marketplace, is that communications must be managed strategically, similar to other facets of business, with programming and tactical implementation performed by dedicated staff. JMR Worldwide provides strategic counsel, expert guidance and tactical execution for all aspects of our clients’ communications programs. Our team of professionals works around the clock to enhance and manage the perceptions of client organizations in the eyes of their critical audiences:
° Potential customers
° Shareholders
° Investment community
° Senior management
° Employees
° Media
° Opinion leaders
Brand Marketing
The power of a strong brand is undeniable, as it influences tastes, attitudes and, perhaps most importantly, buying habits.
By developing business-to-business and business-to-consumer brand strategies, JMR Worldwide empowers clients to impact behavior and choice while building long-term brand loyalty. We work hand-in-hand with our clients to help them launch, establish, and most importantly, protect their respective brands by leveraging a variety of techniques:
° Brand positioning
° Product publicity/launches
° Product promotions
° Event marketing
° Focus groups/surveys
° Direct mail/email
Public Affairs
Elected and regulatory officials have the influence to, by way of passing laws, affect a profound impact on virtually every public and private institution, with sweeping legislative initiatives like HIPAA and SOX. These decisions have the potential to jeopardize a company's competitive advantage, not to mention viability.
The JMR Worldwide approach to public affairs is similar to that of political campaigning. Our team has extensive experience in leveraging multiple communications strategies and tactics to implement a comprehensive, cohesive and persuasive program.
° Community outreach
° Ally development
° Employee communications
° Coalition building
° Stakeholder mobilization
° Paid media
° Direct mail
Reputation Management
Over the past few years, there has been a growing recognition that corporate reputation accounts for a substantial amount of a company’s market value. Intangibles have become an integral part of company assets, not that unlike financial security. While reputations take time and effort to build, they can be destroyed, more often than not, virtually overnight.
JMR Worldwide recognizes the fragility of a company’s reputation, and the importance of maintaining its core aspects, such as shareholder value, business partnerships, employee and customer loyalty and executive leadership and their transitions.
° Benchmarking and measurement
° Corporate positioning
° Employee communications and change management
° Social responsibility program
° Strategic philanthropy
° Litigation support
Crisis and Issues Management
During a crisis, your most valuable assets – corporate reputation, brand equity, market share, consumer/employee/stakeholder confidence - become endangered and imperil your organization’s very future. Although corporate crises cannot always be forecasted, thoughtful preparation enables you to meet challenges quickly with intelligent and media-savvy responses.
Drawing on experience from the corporate, government and non-profit worlds, the JMR Worldwide team works with clients to help them anticipate, prepare for and manage complex situations, including poor financial performance, product recalls, social or corporate responsibility, environmental issues, and high-profile litigation. In today’s global business environment where news hits desktops in seconds, crisis preparedness planning and rapid response tactics have never been more crucial.
JMR Worldwide employs a variety of tactics to prepare for and combat negative issues and crisis situations:
° Vulnerabilities assessment
° Procedural guidelines
° Crisis simulations
° Litigation support
° Issue advertising
° Stakeholder outreach
° "Red book"